The Australian Government has proposed to legislate to ensure tobacco in Australia must be sold in plain packages, rather than the branded packages in use at the moment. This is designed to reduce consumption of tobacco, and thereby reducing the cost to society from smoking. As I have shown below, currently smokers are not paying anywhere near the costs of tobacco use in Australia, action designed to reduce consumption is sensible public policy, which is probably why the majority of Australians support this action.

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